White shirt is a symbol of simplicity, freshness and clarity.
Originally, the shirt was a men's underwear, first layer to put on
as they couldn't wash their outer garments(vests, embossed jackets), white shirt was the only part that can be cleaned. It was in 1920's when Coco Chanel brought white shirt into a fashion world. From a prep school uniform, Chanel created a garconne look(boyish look) which was very famous then. Came after with 1950's Audrey hepburn's gamine look, that made men's white shirt become a classic item for womenswear. Till today white shirt is never out off the runway. I've designed a series of slim-fit shirt which comes in various details, colours and materials. POEM classic pieces which are ordered time after time.
Originally, the shirt was a men's underwear, first layer to put on
as they couldn't wash their outer garments(vests, embossed jackets), white shirt was the only part that can be cleaned. It was in 1920's when Coco Chanel brought white shirt into a fashion world. From a prep school uniform, Chanel created a garconne look(boyish look) which was very famous then. Came after with 1950's Audrey hepburn's gamine look, that made men's white shirt become a classic item for womenswear. Till today white shirt is never out off the runway. I've designed a series of slim-fit shirt which comes in various details, colours and materials. POEM classic pieces which are ordered time after time.
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